Flamingo
Girl Scouts and Flamingo have embarked on a two-year partnership to learn what girls need to develop a healthy relationship with their bodies. Together, we are creating a first-of-its-kind program to address important topics like body confidence.
Since launching in 2018, Flamingo has engaged in countless conversations with women about their bodies and routines. The brand consistently heard that relationships to bodies developed at a young age often inform the way women feel about their bodies and care for them as adults. Going beyond the realm of personal care, this partnership will empower girls with tools they need to feel confident in their bodies as they grow, learning alongside their peers.
The collaboration centers around understanding what girls, caregivers, and volunteers want and need when it comes to girls' relationships with their bodies.
Improving girls' confidence has never been more important as research reveals alarming statistics about how girls are feeling about themselves and their bodies.
Today, Girl Scouts build confidence as they explore a wide variety of subjects and activities in a safe, supportive environment. This new programming is expected to be ready in 2025 and will be optional, as all Girl Scouts programming is.
About Flamingo
Flamingo is an award-winning body hair and care brand. Flamingo has spent years listening to the shared nuances of women's personal care routines to develop better products with your body in mind. Since launching in 2018, Flamingo has set aside 1% of sales to support nonprofit organizations that ensure women build healthy relationships with their bodies. Through a commitment to action, education, and healing, Flamingo holds its brand promise to champion women, their bodies, and their choices at the center of everything they do.
