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The Dove Self-Esteem Fund
The Dove Self-Esteem Fund is collaborating with Girl Scouts of the USA to promote uniquely ME! The Girl Scout/Dove Self-Esteem Program, which addresses the important issue of low-self esteem among tween and teenage girls. In 2002, uniquely ME! was started in partnership with Unilever, the corporate sponsor of the Dove Self-Esteem Fund. By 2008, the program had reached over 500,000 girls in the United States and Puerto Rico through council programs, troops, groups, events, and print and online resources.
Research conducted by the Girl Scout Research Institute shows that low self-esteem, a dilemma facing many girls today, often manifests itself in the form of eating disorders, depression, risky sexual behaviors and substance abuse. The uniquely ME!program supports girls in acquiring and developing the skills necessary to face life's challenges.
Four booklets offering exercises and activities enable girls to build an understanding of self-esteem and how to foster it in themselves and their peers. uniquely ME! The Way To Be is targeted to girls ages 8-10. uniquely ME! Inside and Out and uniquely ME! The Real Deal are for girls ages 11-17. uniquely ME Mirror, Mirror: Discover Your Inner Beauty is a guide for girls 14-17. The activity booklets are available in English and bilingual English/Spanish versions. An online Guide for Facilitators includes program sessions designed for Juniors through Ambassadors.
This fall, Dove has launched a new campaign to continue to communicate the message of building positive self-esteem in girls. The promotion, entitled "Thank You for Making a Difference," highlights the positive effects of self-esteem programs on girls by thanking consumers for making a difference. Dove is partnering with Girl Scouts of the USA as well as with Boys and Girls Clubs and Girl's Inc. Everyone who buys Dove can direct $1 from their purchase to be donated to one of the three charities. Consumers will have until December 15, 2009 to enter the UPC code from their purchase online and select Girl Scouts to receive the donation. No purchase is necessary. Limit of $1 per household. Girl Scouts is assured at least $100,000 of the maximum donation of $500,000 for the three charities, depending on the designations. www.dove.com
All donations directed to Girl Scouts will go towards funding additional uniquely ME! programs.
Dove, one of the world's largest personal care brands, has created the Dove Self-Esteem Fund as an agent of change to educate girls and inspire women on a wider definition of beauty. In the United States the Dove Self-Esteem Fund supports uniquely ME! The Girl Scout/Dove Self-Esteem Program. |
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