Multicultural Marketing Kit

The Multicultural Marketing Kit was developed as collaboration between Multicultural Initiatives in Membership and Volunteerism, and Multicultural Marketing in Marketing and Communications. It is specifically designed to increase brand awareness among underserved markets that are not traditionally exposed to Girl Scouting. It is also intended to support recruitment efforts from these markets.

The kit is designed to create a universally recognized Girl Scouts presence at events and conferences across the country, through GSUSA designed signage, culturally relevant informational tools and promotional items. The kit is customizable depending on the size of the event and council needs.

The standard kit will include:

• One (1) Girl Scouts banner (6' X 2')
• Three (3) recruitment posters
• Three (3) tabletop displays
• Informational brochures*
• Data collection cards*
• Promotional giveaway items*

* Quantity is variable depending on the size of the event.