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The Report and Recommendations of the Healthy Media Commission for Positive Images of Women and Girls
On Tuesday, November 13th the Healthy Media Commission Co chairs Geena Davis and Debi Taylor Tate joined Girl Scouts of the USA, the National Association of Broadcasters, the National Cable and Telecommunications Association, and the Creative Coalition to launch the Report and Recommendations of the Healthy Media Commission for Positive Images of Women and Girls.
We know that when girls succeed, so does society. In order to raise a generation of girls to become tomorrow's leaders; we must empower them with positive and healthy media. The Report and Recommendations of the Healthy Media Commission for Positive Images of Women and Girls establishes a blueprint of recommendations that provide specific strategies for all stakeholders who have the ability to initiate constructive change in the media. The report supports a more positive and gender-neutral media environment for women, and promotes the healthy development of a girl's social, emotional and physical well-being.
The recommendations began with the premise that there is a shared obligation and commitment amongst us all to promote healthy media images. Equipped with the tools outlined in the report, youth, parents, educators and the media industry have the ability to work together to re-shape the media landscape, so that it better promotes balanced and positive images of girls, and values their identities and aspirations.
About the Walter Kaitz Foundation's Diversity Advocate Award
Girl Scouts of the USA CEO Anna Maria Chávez recently accepted the Walter Kaitz Foundation's Diversity Advocate Award on behalf of the Healthy MEdia Commission for Positive Images of Women and Girls. The video, shown at the Kaitz Foundation Awards Ceremony on September 12, 2012, describes the work the Healthy MEdia Commission has done to enhance balanced and healthy female images in the media. The Walter Kaitz Foundation is the cable industry's national foundation dedicated to advocating for diversity. The foundation presents the Diversity Advocate Award annually to an individual or organization outside of the cable industry that has demonstrated unwavering commitment to diversity.
About the "Watch What You Watch" PSA
Girl Scouts of the USA, along with the National Association of Broadcasters, the National Cable and Telecommunications Association, and The Creative Coalition, believe every child deserves to live in an environment that fosters confidence and character. We recognize that as children's media use continues to increase, all youth would benefit from experiencing healthy and positive messages about girls and women.
"Watch What You Watch" builds awareness about the need to pay attention to not just what kids watch, but how they watch it. Now more than ever, tools such as media literacy, public education and career exploration can be invaluable to young people. "Watch What You Watch" offers a clearinghouse of resources and tools that girls, parents, communities, and the media industry can use to help young people encounter and use media content that inspires, empowers, and engages.
The PSA won the prestigious 2011 Gracie Award for Outstanding Public Service Announcement. The Gracies strive to encourage the realistic and faceted portrayal of women in entertainment, commercials, news, features and other programs. "Watch What You Watch" is directed by The Creative Coalition Co-President Tim Daly and features Felicity Huffman, Emmanuelle Chriqui, Andrea Bowen, Seth Green, Rachael Leigh Cook, Kaycee Stroh, Kathryn Joosten, Carrie Ann Inaba, Teri Polo, Shay Mitchell, Ayla Kell, Josie Loren, Vanessa Lengies, Rachel Blanchard, Brooke Nevin, Lisa Gay Hamilton, and Chuck D.
Girl Scouts Promoting Healthy Media Images
Girl Scouts is the premier leadership organization for girls and a leading authority on their healthy growth and development. As the leading voice for girls, we are committed to addressing the issues important to girls, such as self-esteem and body image. Positive media messages could foster higher self-esteem and a positive body image for girls, while highlighting healthy relationships and strong role models. To improve girls' lives, Girl Scouts is raising awareness about the importance of promoting positive messages about girls and women.
"Watch What You Watch" also connects you to research, programs, and policies Girl Scouts is developing to elevate the importance of healthy media images. Our innovative research sheds light on the impact media can have on girls' body images, relationships, and overall health. The soon to be released program, It's Your Story- Tell It!, will create opportunities for girls to improve their self confidence and media literacy skills. The Girl Scout Advocacy Network offers a forum to take action on this topic.