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Girl Scouts Partnering with National Urban League on 'I am Empowered' Campaign

FOR IMMEDIATE RELEASE

May 25, 2010

CONTACT:
Girl Scouts of the USA
Victor Inzunza
212-852-8529
vinzunza@girlscouts.org

New York, N.Y. — Girl Scouts of the USA is joining the National Urban League's "I am Empowered" campaign, a yearlong public service initiative designed to rally millions of Americans around education, employment, housing and healthcare.

"The National Urban League and Girl Scouts have much in common," said Kathy Cloninger, Chief Executive Office of Girl Scouts of the USA. "Both organizations are committed to empowering people—all people, young and old—to achieve their full potential and deeply value the power of community service in making the nation and the world a better place. Girl Scouts is proud to take the 'I am Empowered' pledge and partner with the Urban League in its centennial year."

The "I am Empowered" campaign, launched on March 1, is part of the Urban League's celebration of 100 years of advocating for economic empowerment in order to elevate the standard of people living in historically underserved urban communities.

The Urban League is partnering with organizations across the country and intends to have millions of Americans take the "I am Empowered" pledge. The four goals of the pledge seek to focus Americans on eliminating disparities in education, jobs, housing, and heath care by 2025.

The pledge can be signed online (http://iamempowered.com), and calls for the following:

The National Urban League is the nation's oldest and largest community-based movement devoted to empowering African Americans to enter the economic and social mainstream. Girl Scouts has partnered with the National Urban League in the past, and has a long history of diversity and inclusion. The first Girl Scout troop for African American girls was formed in 1917, and by the 1950s, GSUSA had begun a national effort to desegregate all Girl Scout troops. In 1956, Martin Luther King Jr. described Girl Scouts as "a force for desegregation."

About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. The Girl Scout Research Institute launched in 2000, is a vital extension of Girl Scouts of the USA's commitment to addressing the complex and ever-changing needs of girls. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect, or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.

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