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Nationwide Survey Finds a Disconnect Between How Teenage Girls Portray Themselves Online and in Person
FOR IMMEDIATE RELEASE
November 8, 2010
Girl Scouts of the USA
NEW YORK, N.Y.—The increased exposure to social media puts teenage girls in a confusing situation
where a girl’s image is not always what it seems, as nearly 74% of girls believe other girls their age use
social networking sites to make themselves “cooler than they really are,” according to a national survey released by Girl Scouts of the USA.
The nationwide survey, which included more than 1,000 girls ages 14 through 17, finds that girls
downplay several positive characteristics of themselves online, most prominently their intelligence,
kindness, and efforts to be a positive influence. In person, girls say they come across as smart (82%),
kind (76%), and a good influence (59%), whereas online, girls consider themselves fun (54%), funny
(52%), and social (48%). Girls with low self-esteem are more likely to admit their social networking
image doesn’t match their in-person image (33% vs. 18% of girls with high self- esteem) and are also
more likely to claim that the image they portray online is sexy (22% vs. 14%) and crazy (35% vs. 28%).
“Adults and teens alike need greater understanding about the ways girls represent themselves
and communicate on social networking sites,” said Kimberlee Salmond, senior researcher at the Girl
Scout Research Institute. “If girls are portraying themselves differently online than they are in person,
this can impact their identity, sense of self, and relationships.”
The Girl Scout survey also sheds light on the fact that a majority of girls understand their emotional safety and reputations are at risk online, yet 50% admit to not always being as careful as they should be online. Sixty-eight percent of girls have had a negative experience on a social networking site, such as having someone gossip about them or being bullied. Furthermore, many girls are concerned that they won’t get into their college of choice (42%), will miss a job opportunity (40%), and will get into trouble with parents and teachers (40%).
In contrast, the vast majority of girls prefer face-to-face communication. Ninety-two percent would give up all of their social networking friends if it meant keeping their best friend. The study also finds that social networking provides an avenue for girls to maintain better relationships and feel more connected to causes they care about. Fifty-six percent of girls agree that social networking helps them feel closer to their friends, and 36% think that social networks have increased the quality of their relationships. Fifty-two percent of girls have gotten involved in a cause they care about through a social network.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect, or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.