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Dairy Queen® Shows Appreciation
for Girl Scouts Nationwide In July
FOR IMMEDIATE RELEASE
June 20, 2008
Pierson Grant Public Relations
Girl Scouts of the USA
Minneapolis, Minn. — This summer, Dairy Queen® is giving new meaning to the term "going green." From July 7 through 13, participating Dairy Queen and DQ Grill & Chill® locations will salute the 3.6 million Girl Scouts in the U.S. for their community service and display of leadership during Girl Scout Appreciation Week, hosted by Dairy Queen locations nationwide.
During the week, local Girl Scouts will have the opportunity to develop their business and leadership skills at Dairy Queen locations by taking behind-the-scenes tours, receiving tips from Dairy Queen professionals about how to run a successful business and learning about the product development process, including how to make a Blizzard. Girl Scout councils also will encourage both girls and adults to register and re-register as Girl Scout members this week. Dairy Queen's Girl Scout Appreciation Week comes during the month when Dairy Queen debuts the Girl Scouts Thin Mint Cookie Blizzard®, the result of a licensing agreement between Dairy Queen and Girl Scouts of the USA.
"It's a month-long celebration of Girl Scouts in July at Dairy Queen," said Michael Keller, chief brand officer for International Dairy Queen, Inc. "We invite all local communities to join us as we recognize the accomplishments of this pre-eminent leadership development organization for girls."
Lisa Ling, Katie Couric, Abigail Breslin and Reese Witherspoon are some of the most recognizable Girl Scouts, but there are many more who have had an impact nationally and internationally. Sixty-nine percent of the women serving in the United States Senate, 65 percent of the women in the House of Representatives and nearly 80 percent of all women business owners and executives are Girl Scout alumnae.
"Our partnership with Dairy Queen enables us to reach the public in new and unexpected places," said Laurel Richie, Chief Marketing Officer, Girl Scouts of the USA. "We hope the Girl Scouts Thin Mint Cookie Blizzard whets people's appetites so they remember to support the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual leadership activity."
Thin Mints are the best-selling Girl Scout cookie ever, while the Blizzard is Dairy Queen's signature treat with billions sold since 1985. This is the first time Girl Scouts of the USA and Dairy Queen have come together to create a one-of-a-kind Blizzard flavor. The Girl Scouts Thin Mint Cookie Blizzard is made with Girl Scout Thin Mint cookie pieces, creamy DQ® soft serve and a Crème de Menthe topping.
For more information about Dairy Queen's Girl Scout Appreciation Week, or to locate the nearest Dairy Queen, visit www.dq.com. For more information about Girl Scouts, please call 1-800-GSUSA 4U or visit www.girlscouts.org.
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit www.dq.com.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. Girl Scouting is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girls Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.