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FOR IMMEDIATE RELEASE
May 1, 2006
New York, N.Y.— Girl Scouts of the USA is proud to announce it is a Silver Winner in the 2006 Summit Creative Awards® competition for its public service announcement (PSA) campaign, "GSUSA: It's a Girl's Life."
Developed as a recruitment vehicle for girls and adult volunteers, "It's a Girl’s Life" brings to life the many and varied opportunities open to girls today and challenges all of us to actively encourage girls to follow their dreams. Featuring models who are all active Girl Scouts, this campaign captures the essence of girls’ individuality by focusing on teenage issues such as peer pressure, fitting in, and being seen as normal.
"Girl Scouts of the USA has long made it its mission to support the right of girls to be the best individuals that they can be, regardless of the images others may project onto them or what may be fashionable at the moment,” said Kathy Cloninger, CEO of Girl Scouts of the USA. “This ad campaign encapsulates our mission to build 'girls of courage, confidence and character, who make the world a better place.' "
Over the last decade, the Summit Creative Awards have become the premier arbiter of creative excellence for small- and medium-sized advertising agencies and creative groups.
This year's panel of judges included:
The GSUSA campaign scored among the very best of thousands of submissions from 26 countries.
Entries in 13 creative categories are judged against a stringent set of standards. During the blind judging (entrants' names are withheld), judges search for innovative and creative concepts, strong executions, and the ability to communicate and persuade.
Additional information about the Summit Creative Awards and winners can be found at www.summitawards.com.
About Girl Scouts of the USA
Girl Scouts of the USA is the preeminent organization for and leading authority on girls with 3.7 million girl and adult members. Now in its 94th year, Girl Scouting builds girls of courage, confidence and character, who make the world a better place. The organization strives to serve girls from every corner of the United States, Puerto Rico, and the Virgin Islands. Girls Scouts of the USA also serves American girls and their classmates living overseas and attending American or international schools. For more information on how to join, volunteer, or donate to the Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.