Girl Scout Veteran Promoted to Senior Management Position

Hoffman Named Senior Vice President, Fund Development


July 27, 2005

NEW YORK, N.Y.–Girl Scout veteran Mary Lee Hoffman has been appointed Senior Vice President, Fund Development, of the Girl Scouts of the USA (GSUSA), a new position created in response to the organization's focus on earning philanthropic support in order to continue to create programs to empower young women as they grow into adults.

Reporting to CEO Kathy Cloninger, Hoffman will be responsible for raising funds for use by the national office and will provide support for council fund-raising activities. Hoffman will also oversee GSUSA's relationships with donors and granting organizations.

"Mary Lee's appointment is in response to a call-to-action for a more dedicated fund development program that will provide much-needed funds so we can continue to provide substantive programs for girls," said Cloninger. "Mary Lee has an excellent track record as a fund-raiser, which really is not a surprise: She's a former Girl Scout who exemplifies the types of leaders our councils cultivate."

Hoffman's appointment is part of the restructuring of staff at headquarters to ensure GSUSA can deliver on a series of new strategies that will reposition the GSUSA brand. The restructuring will also include a retooling of the program model, overhauling volunteer systems, shifting the funding culture, and streamlining GSUSA's governance and business structures to enable the organization to continue to provide substantive programs and services to more than 3.8 million girl members nationwide.

Hoffman spent more than 25 years in non-profit management and community leadership, 16 of which were with individual Girl Scout Councils. Her experience spans boards of directors, fiscal management, team building, volunteer management and collaboration. Prior to joining the national office, Hoffman spent four years as CEO of the Girl Scout Council of St. Croix Valley, St. Paul , Minnesota, and six years with the Fox River Area Girl Scout Council, Inc., Appleton, Wisconsin, as executive director/CEO.

"The strength of Girl Scouts is its timeless mission and incredible force of volunteers who deliver the program, making it possible to touch the lives of millions of girls everyday," said Hoffman. "Women everywhere have the power to affect tomorrow's leaders by becoming involved today and helping to enrich the Girl Scout experience."

About Girl Scouts

Girl Scouts of the USA is the preeminent organization for girls, and has more than 3.8 million girl and adult members. Now in its 93rd year, Girl Scouting cultivates values, social conscience, and self-esteem in girls while teaching them the critical life skills to succeed as adults. In Girl Scouting, girls discover the fun, friendship and power of girls together. The organization strives to serve girls from every corner of the United States , Puerto Rico , and the Virgin Islands . To volunteer your time or make a donation, call (800) GSUSA4U or visit us at www.girlscouts.org.