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FOR IMMEDIATE RELEASE
April 5, 2005
Patrice Tanaka & Company, Inc.
Patrice Tanaka & Company, Inc.
(212) 229-0500 ext. 276
SUNNYVALE, Calif.–More than ever before, American children are spending much of their lives with digital media and technology. As our country confronts the digital age, three leading youth and family service nonprofit organizations–National PTA, Boys & Girls Clubs of America, and Girl Scouts of the USA–have aligned with the Harmony Digital Media Consortium and its first corporate participant Yahoo! to launch the Digital Living Project, a technology and digital media education program for families nationwide.
Together, the three nonprofits comprise roughly 15 million active members with an outreach that spans every zip code in the country, enabling the Digital Living Project to serve as the distribution channel for information and services related to raising families in the digital age. The program will generate and consolidate information on media and technology, and distribute that information online, through new programs, in published journals, and in-person. The nonprofits are also developing unified recommendations to present to legislators in Washington, D.C., later this year.
In an alliance with Yahoo! Music, the Digital Living Project's first initiative will focus on the safe and ethical use of digital media and technology, addressing issues from file-sharing to plagiarism, and from downloading content to respecting the rights of authors, artists, and programmers. The program's Web site, www.DigitalLivingProject.com, launches today and includes an introductory downloadable guide covering the importance of digital safety and ethics for children. The next publication will be available in May. New initiatives will be announced throughout the year.
About Girl Scouts of the USA
Girl Scouts of the USA is the preeminent organization for girls, and has more than 3.8 million girl and adult members. Now in its 93rd year, Girl Scouting cultivates values, social conscience, and self-esteem in girls while teaching them the critical life skills to succeed as adults. In Girl Scouting, girls discover the fun, friendship, and power of girls together. The organization strives to serve girls from every corner of the United States, Puerto Rico, and the Virgin Islands. For more information on how to join, volunteer, or donate to Girl Scouts, call (800) GSUSA 4 U [(800) 478-7248] or visit www.girlscouts.org.
About Boys & Girls Clubs of America
Boys & Girls Clubs of America comprises a national network of some 3,400 neighborhood-based facilities annually serving more than four million young people, primarily from disadvantaged circumstances. Known as "The Positive Place for Kids," the Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. Key Boys & Girls Club programs emphasize character and leadership development, education and career development, health and life skills, the arts, sports, fitness and recreation. For information, visit www.bgca.org.
About National PTA
With six million members, National PTA is the largest volunteer child advocacy organization in the United States. Since its founding in 1897, National PTA has prided itself on being a powerful voice for children, a relevant resource for parents, and a strong advocate for public education. Membership in National PTA is open to anyone who is concerned with the education, health, and welfare of children and youth. For more information about National PTA, visit www.pta.org.
About Yahoo! Music
Yahoo! Music (http://music.yahoo.com) offers user the most comprehensive music-related content, features, and information available online. Yahoo! Music provides a wide selection of streaming audio, the Web's largest collection of music videos, Internet radio, exclusive artist features and music news covering all genres of music to Yahoo! visitors. Yahoo! is also home to Musicmatch, which offers music software and services to help users, manage, enjoy, and buy music that best matches their unique tastes.
About Harmony Digital Media Consortium
Harmony Digital Media Consortium (www.harmonydmc.com) is an organization composed of educators, media executives, and technologists, established to create useful new tools for families confronting both the great potential and challenges of the digital age. To this end, Harmony DMC founded the Digital Living Project with three of the world's leading nonprofit youth organizations: Boys & Girls Clubs of America, Girl Scouts of the USA, and National PTA. Harmony DMC provides the Digital Living Project with development of valuable relationships, materials, and tools designed to educate and enable families in the use of digital media.