Visa USA and Girl Scouts of the USA Create Money Management Resources for Young Girls

Survey shows parental involvement improves girls' understanding of personal finance.


July 27, 2004

Kristy Thomas
Creative Response Concepts
(703) 683-5004 ext.136

Marion F. Swan
Girl Scouts of the USA
(212) 852-8012

San Francisco, Calif.—Today, Visa USA and Girl Scouts of the USA (GSUSA) launched money management resources developed for tween and teen girls.

These resources are being launched at a time when a new survey shows that teen girls lack an understanding of financial basics. In a recent Visa USA survey, only 33% of girls ages 13-17 were able to correctly identify six or more common terms such as interest, APR, and IRA.

The survey also underscored what an important role parents play in their teens' financial knowledge. Girls who had frequent discussions with their parents about money matters scored 17% higher than those who had never had a financial dialogue with their parents.

"Financial literacy is the key to economic independence, but many young girls today are not getting the lessons they need through the traditional means of school and home," said Kathy Cloninger, CEO, Girl Scouts of the USA. "By developing money management skills early in life, girls will gain the confidence they need to lead them into their financial future."

"We have developed these money management resources to make it easier for parents to teach their daughters personal finance skills that will ultimately help them succeed in life," said Rosetta Jones, Director, Visa USA. "Working with Girls Scouts of the USA, we have designed materials that address everyday teen financial issues in a way that makes learning about money fun and easy."

Designed to complement GSUSA's existing financial literacy program, the new resources created by Visa and GSUSA are presented in a fun and lively way and designed for girls to use at home or within the traditional troop setting. Specifically, the program includes: Cashin' In, a STUDIO 2B Focus book and an interactive Web game entitled Making Cents of Her Life.

Cashin' In is a full-color, goal-oriented workbook with money lessons and specific actions to help girls develop a spending plan for items such as yearbooks, proms, and college applications.

Making Cents of Her Life is an interactive Internet game that features four girls from diverse ethnic and socio-economic backgrounds, during their years at middle school, high school, college, and after finding that first job. The game allows girls to choose which character they want to help face a series of financial challenges.

While these resources are designed with teen girls in mind, anyone can obtain the materials by contacting their local Girl Scout office or calling GSUSA at (800) 221-6707.

Visa USA surveyed 603 girls between the ages of 13 and 17 on April 20-26, 2004; the survey's margin of error is plus or minus 4%. Additional survey results include:

For more information about this money management program, or to download the survey results, please visit www.practicalmoneyskills.com.

About Girl Scouts of the USA

Girl Scouts of the USA is the preeminent organization for girls, and has more than 3.8 million girl and adult members. Now in its 92nd year, Girl Scouting cultivates values, social conscience, and self-esteem in girls, while teaching them critical life skills to later succeed as adults. In Girl Scouting's special girls-only environment, girls discover the fun, friendship, and power of girls together. The organization strives to serve girls from every corner of the United States, Puerto Rico, and the Virgin Islands. To volunteer your time or make a donation, call (800) GSUSA 4 U. Visit us at www.girlscouts.org.

About Visa

Visa is the world's leading payment brand and largest consumer payment system, enabling banks to provide their consumer and merchant customers with a wide variety of payment alternatives. Nearly 21,000 financial institutions worldwide rely on Visa's processing system, VisaNet, to facilitate $2.5 trillion in annual transaction volume with virtually 100% reliability. Consumers in more than 150 countries carry more than one billion Visa-branded cards, accepted at millions of locations worldwide. Within the United States, nearly 14,000 financial institutions issue 429 million Visa cards, accounting for more than $1.1 trillion in annual transaction volume. Visa offers a trusted, reliable, and convenient way to access and mobilize financial resources—anytime, anywhere, any way. For more information about Visa, please visit www.visa.com.